Spintax Format:
Spintax is created using a set of brackets { } and separating various alternatives with a pipe character (|). The number of possible variations depends on the number of options provided within the brackets. The more options that are provided, the greater the number of potential variations.
Here is an example of an email that uses Spintax:
Hi {there|{{Name}}},
I'm reaching out because {I'm interested in your services|I have a question about your
product|I'd like your opinion on something}.Specifically, I was wondering
{what your experience has been with X|if you have any tips for achieving Y|if you could
tell me more about Z}.
If you have a few minutes, I would appreciate the chance to chat. Please let me know if
that's possible.
Thanks and have a great day!
{Regards! |Thanks!}
Additionally, here is an example of Spintax that can generate multiple variations of the text:
{Hello|Hi|Hey} {world|everyone|guys}
This Spintax example can generate multiple variations of the text, including:
Hello world
Hello everyone
Hello guys
Hi world
Hi everyone
Hi guys
Hey world
Hey everyone
Hey guys
How "RANDOM" Function works in Spintax?
The "RANDOM" function in Spintax lets you randomly select words or phrases from a set of choices. To use it, include the word "RANDOM" in brackets, followed by the choices you want to include, separated by the pipe character "|". For example, "{Hello|Hi} {RANDOM|world|friends|everyone}" might output "Hi friends", "Hello everyone", or "Hi world", with each option having an equal chance of being generated. The "RANDOM" function is a fun and easy way to add variety to your spintax content.
Advantages of Using Spintax
Spintax allows you to easily create multiple variations of the same email message, which can be helpful to for A/B testing or for sending targeted emails to different segments of your audience.
Using Spintax to generate variations of your content can save time and effort while still delivering high-quality, relevant content to your subscribers.
Using spintax options, you can make variations of the subject line, providing personalized and dynamic subject lines to your recipients.
Spintax can help you avoid spam filters and improve deliverability by creating unique email versions for each recipient.
By tailoring your messaging to specific groups of people, Spintax can help you increase engagement and conversions.
Limitations
Spintax Format: We do not support the "|" symbol within the spintax format. The "|" symbol is used to separate different text variations. Please ensure that the "|" symbol isnot used within the spintax structure, as it has a specific purpose in representing alternative options.
Usage in Campaigns: Spintax can only be used in Normal campaigns and is not currently supported in the Public API.
Manual Validation: We currently do not have an implemented validation system for the spintax format. It is essential to manually check whether the spintax format is correct before use.
Nested Spintax: Our platform does not support nested Spintax. It is essential to ensure that your Spintax is not nested, as it will not be recognized and processed correctly. Please avoid using nested Spintax structures.
Here's an example of nested spintax:
{{Great|Awesome|Fantastic} {job|work}|Keep it up|Well done}, {everyone|team}!
We hope this guide has helped explain how to use Spintax in MailerCloud. If you have any further questions, please contact our support team.