The updated "Sent to" options provide users with enhanced capabilities to choose multiple audience segments and personalize campaigns more effectively.
Key Features:
Select up to 150 lists and 150 tags: You can select up to 150 lists and 150 tags simultaneously for your audience targeting.
Choose up to 20 segments: You can refine your audience by choosing up to 20 segments for better precision.
Apply up to 5 conditions for targeted filtering: You can further filter your audience with up to 5 custom conditions.
Advantages:
More precise audience segmentation.
Improved deliverability by targeting the right contacts.
Step-by-Step Guide:
Go to Campaigns > Choose Contacts.
Under the "Sent to" section, select lists, tags, or segments.
Apply additional conditions to refine targeting.
Click Save and proceed.
Common Mistakes to Avoid:
Selecting unrelated segments which can affect deliverability.
Best Practices:
Use segments based on past engagement metrics.