How to Apply Custom Conditions for Audience Selection

Custom conditions offer a more dynamic approach to audience selection by allowing refined filtering based on unique criteria.

Key Features:

• Apply up to 5 custom conditions

• Similar logic to segment conditions

• Enhance precision targeting

Steps to Apply Custom Conditions:

1. Open the Choose Contacts page.

2. Navigate to the Custom Conditions section.

3. Define conditions based on criteria such as engagement, location, or behavior.

4. Save and apply.

Pro Tip:

• Combine multiple conditions to further narrow your target audience.

Common Mistakes to Avoid:

• Using too many overlapping conditions that may reduce potential reach.