The Frequency Capping Settings feature helps control how often emails are sent to the same contact, ensuring compliance with best practices.
Key Features:
Set a maximum number of emails per contact
Define the interval (in hours) between emails
Prevents overwhelming subscribers with excessive emails
How to Configure:
Navigate to Account Settings > Preferences.
Locate the Frequency Capping section.
Set the desired email limit and time interval.
Save your settings.
Benefits:
Improves subscriber experience.
Reduces email fatigue and unsubscribes.
Common Mistakes to Avoid:
Setting limits too low or too high, impacting engagement.