--- title: "Customize Your Campaign List Columns" description: "Your Campaign List page displays all your email campaigns in a table. By default, the table shows a set of standard columns, but you can customize which columns are visible so you only see the metrics that matter to you." url: https://help.mailercloud.com/en/articles/169-customize-your-campaign-list-columns collection: "Campaigns" updated: 2026-08-11 language: en --- # Customize Your Campaign List Columns Your Campaign List page displays all your email campaigns in a table. By default, the table shows a set of standard columns, but you can customize which columns are visible so you only see the metrics that matter to you. Column preferences are saved per user — your changes won’t affect anyone else on your team. ✓ Available on all plans ![](https://staticfiles.gleap.io/gattachments/lSbVl77eUmL8BRmbskMWSShN3qS5dmpyxOJRimk0sQXFpj3Jv0LLGw7X3nO6TjatHuZaXXEjfyW.png) ### **Choose Which Columns You See** To customize the columns shown in your Campaign List: - Navigate to your **Campaign List page.** - Click the **column visibility icon** in the top-right corner of the table header. This opens the **"Choose which columns you see"** panel on the right. - In the panel, columns are grouped into categories. **Check** a column to show it, or **uncheck** it to hide it. ![](https://staticfiles.gleap.io/gattachments/md0evwsalaMPNpYriOVwXuzEJLHtYPPDYpi93rpmdmpdyPVi96O4LQh2jkCjYcRDbRJWOXBT4kS.png) Note: Campaign Name is always visible and cannot be hidden. It is marked as "Required" in the panel. - Once you’ve made your selections, click **Apply changes** to save. Your campaign list will update immediately. ### **Available Columns** Columns are organized into four categories:

Column	Campaign Information
Campaign Name	The name of your campaign. Always visible (required).
Status	Current state: Sending, Finished, Paused, Scheduled, or Inactive
Created Date	The date the campaign was created.
Last Updated	The date the campaign was last modified.

Column	Delivery Metrics
Sent	Total number of emails sent and percentage of list.
Delivered	Emails successfully delivered to recipients’ mail servers.
Queue	Emails waiting to be sent.
Soft Bounce	Temporary delivery failures (e.g., full inbox).
Hard Bounce	Permanent delivery failures (e.g., invalid address).

Column	Engagement Metrics
Open Rate	Percentage of delivered emails that were opened.
Click Rate	Percentage of delivered emails where a link was clicked.
Conversions	Number of goal completions attributed to the campaign.
Unsub Rate	Percentage of recipients who unsubscribed.
Open Rate (Delivered)	Opens calculated against delivered count only.
Click Rate (Delivered)	Clicks calculated against delivered count only.
Unsub Rate (Total)	Unsubscribes as a percentage of total sent.

Column	Spam & Inbox Metrics
Abuse	Number of abuse reports filed by recipients.
Spam Complaints	Number of recipients who marked the email as spam.
Inbox Rate	Percentage of emails that landed in the primary inbox.

> Tip: Hover over the (i) icon next to any metric in the column settings panel to see a quick explanation of what it measures. ### Reset or Discard Changes At the bottom of the column settings panel, you have two additional options: - **Reset to default:** Restores the standard column view (Campaign Name, Status, Created Date, and Open Rate). - **Close (X):** Closes the panel without saving. Any changes you haven’t applied will be discarded. ### Default Columns When you first visit the Campaign List, or after clicking **Reset to default,** the following columns are displayed: - Campaign Name - Status - Open Rate - Created Date ### Good to Know - Your column preferences are **saved per user** and will remain until you update them. Other team members’ views are not affected. - The **Campaign Name** column is always visible and cannot be removed. - Column customization is available on **all plans.** - The panel shows the total number of visible columns at the top (e.g., "19 visible Columns") so you can see how many you have enabled at a glance.