Getting started
Before diving into campaign creation, it's crucial to take care of a few preliminary steps to ensure the quality and professionalism of your emails:
Prepare your Contact List: Gather and organize a contact list of the subscribers you want to target with your campaign. A well-segmented and targeted contact list sets the foundation for a successful campaign.
Craft Engaging Content: Invest your creativity in developing highly engaging content for your campaign. Please pay special attention to your subject line, as it is crucial in capturing your audience's attention and driving open and click rates. Remember, an attractive subject line generates high engagement and potential conversions.
Test and Review: Before sending your campaign, send a test email to yourself. Mailercloud provides a Testmail button allowing you to review your email's draft version and make any necessary final adjustments. Ensure the layout looks good on desktop, tablet, and mobile devices for optimal user experience.
Schedule Campaign: Plan a date and time to send out your campaign. By selecting a specific schedule in advance, you can effectively plan your email-sending strategy. Mailercloud offers advanced options for scheduling your campaigns, giving you greater control over when they are delivered.
Creating the Campaign
Follow these steps to create a regular campaign in Mailercloud:
Log in to your Mailercloud account and navigate to the Dashboard. Click on the "Create Campaign" button located in the top right corner.
Provide Campaign Details: Start by giving your campaign a relevant and concise name. Choose an innovative, attractive, and tailored subject line to your target audience. Enter the sender details, including the Sender Name, verified Sender ID, and Reply ID.
Add Campaign Tags: Select a campaign tag to help distinguish individual campaigns and group them based on purpose and theme. Campaign tags aid in further segmentation and targeting of subscribers. You can also add a preheader and reminder according to your preferences.
Design Your Template: Choose from a wide range of animated templates available in the Template Gallery to bring your emails to life. Alternatively, you can use the Drag and Drop Editor to create your own customized templates. Add text, images, and layout features to make your template visually appealing. If you have your own HTML code, you can also copy-paste it into the HTML editor.
Test and Finalize: Send a Testmail to yourself to review the campaign once more before sending it to your audience. Ensure that the campaign template meets your expectations and is ready for deployment. Once you are satisfied, click on the "Continue" button.
Select Contacts and Schedule: Choose the desired contact list or segment to whom you want to send the email. You can set conditions for your email and select whether to send it immediately or schedule it for later.
Scheduling the Campaign
Mailercloud provides flexible options for scheduling your email campaigns. Follow these steps:
Select your contact list, set the rules, and click on the "Continue" button at the bottom right.
Click on the "Schedule" button, also located at the bottom right.
Choose between two scheduling options:
Standard Scheduling: Schedule the campaign for a specific day, selecting the date, time, and time zone.
Advanced Scheduling: Set the campaign to run for various days, specifying the start and end dates.
Click the "Schedule" button in the popup window.
Finally, click the "Publish Now" button to publish your campaign.
By following these steps, you can easily create and send regular campaigns using Mailercloud. If you have any further questions or require assistance, our support team is ready to help. Maximize the potential of your email campaigns and achieve your marketing goals with Mailercloud's powerful features