---
title: "How to create a regular campaign in Mailercloud?"
description: "This comprehensive guide will walk you through the steps to create effective and visually appealing campaigns using Mailercloud."
url: https://help.mailercloud.com/en/articles/34-how-to-create-a-regular-campaign-in-mailercloud
collection: "Campaigns"
updated: 2026-11-02
language: en
---

# How to create a regular campaign in Mailercloud?

This comprehensive guide will walk you through the steps to create effective and visually appealing campaigns using Mailercloud.

Email campaigns are one of the most effective ways to engage with your audience, share updates, promote your services, and build lasting relationships. Mailercloud’s intuitive campaign builder lets you launch beautiful and high-performing campaigns in just a few steps.

Whether you're new or experienced, this guide walks you through the entire process of setting up and sending your first campaign.

## **Step 1: Log in & Start Your Campaign**

-   Log in to your **Mailercloud account**.
    
-   From the dashboard, click on the **Create Campaign** button located in the top-right corner.
    

## **Step 2: Fill in the Campaign Details**

Here’s where you define the basics of your campaign:

![](https://staticfiles.gleap.io/ghelparticle/BBNOqiD4DQdIbCxI4ljcoFlg4EUMy9ztAmbNlXdqTlMX9Zwxwn1FmDVBFb8AeHacT3M6UutUXqL.jpg)

-   **Campaign Name** – Enter a name that helps you easily identify the campaign later.
    
-   **Subject Line** – Write a catchy and relevant subject line, or use the **AI-Powered Subject Line Generator** to get optimized suggestions.
    
-   **From ID** – Choose the verified email address from which your email will be sent.
    
-   **Sender Name** – Enter the name that will appear in your recipients’ inbox.
    
-   **Reply-To Address** – (Optional) Add an address where replies should be directed.
    
-   **Campaign Tag** – Organize and categorize your campaigns with custom tags.
    
-   **Email Preheader** – Add a short preview message that appears next to the subject line in inboxes for better open rates.
    

Once everything is filled in, click **Next** to proceed to email design.

## **Step 3: Design Your Email Template**

Mailercloud offers multiple ways to design your campaign based on your preferences and needs:

![](https://staticfiles.gleap.io/ghelparticle/6Fno9orQrAaNvBlg42BTdpJULr6EfOjkVJce2Tmwvdp7BDE1lHbHWUS9duwVudzjden45GwFSsP.png)

-   **Choose a Template from the Gallery** – Browse **Mailercloud’s Template Gallery** and select a professionally designed template suited to your campaign.
    
-   **Customize with the Drag-and-Drop Editor** – Easily add and arrange **text, images, buttons, and layout elements** to create a visually appealing email.
    
-   **Use the Rich Text Editor** – For simpler emails, format content with basic styling, links, and images using the **Rich Text Editor**.
    
-   **Code with the HTML Editor** – For full design control, paste your **custom HTML** and preview across devices.
    
-   **Create Interactive AMP Emails** – Use the **AMP Editor** to add dynamic elements like carousels, real-time content, and forms within your emails.
    

Choose the method that best fits your campaign, then move on to contact selection.

## **Step 4: Select Your Audience**

![](https://staticfiles.gleap.io/ghelparticle/XFS6RUmhjjF9EQZTW9cT6VSTEMLSe1mfBrGVcK91LUBx9azowXScDtWMCpFIySABClN02noJdgL.png)

Targeting the right audience ensures your email reaches the people who matter most. In Mailercloud, you can:

-   **Add up to 150 contact lists, 150 tags, and 20 segments** to define your recipients.
    
-   Use **up to 5 custom conditions** (e.g., based on location, engagement, or behavior) to further narrow your list.
    
-   **Exclude up to 150 lists, 150 tags, and 20 segments**, and apply up to 5 exclusion conditions to avoid sending to the wrong people.
    
-   View the **Estimated Contacts count** on the right, which updates in real-time based on your selections.
    

Once your audience is selected, click **Save & Continue**.

## **Step 5: Set Frequency Capping**

To avoid overwhelming your subscribers:

![](https://staticfiles.gleap.io/ghelparticle/HkhVuDk4ffvmKlbZ444lHslUR8vNS3MSwohODU6RIKy4kOcu23OZwmuLuoNxYUrbxnhBOeRgL1l.png)

-   Enable **"Avoid sending emails to contacts too frequently"** within the audience selection step.
    
-   Adjust the time interval for frequency capping under **Account Settings > Preferences** to control how often a contact can receive your emails.
    

## **Step 6: Apply Sending Limits**

Want to test the waters or do a staggered send?

![](https://staticfiles.gleap.io/ghelparticle/nJs85l6mog3UkDSt6Fy2Mn6j8o8SmxurlaeXyRRGeGFyajbOXomm23JgCvjW9UkxpXI317aBRQu.png)

-   Under **Additional Settings**, choose to send to the **first** or **last** selected contacts.
    
-   Set a maximum number of recipients to limit how many people receive the campaign—ideal for **batch sending** or **A/B testing**.
    

## **Step 7: Choose When to Send**

You have full flexibility on scheduling:

![](https://staticfiles.gleap.io/ghelparticle/d9SefaWAlp0Ix0EpxwuFSNe4G3TuNV6KS6aXsUQdXYzwavMA7tWOmuFxj6jvi8UIizbgIN1Wgwf.png)

-   **Send Later** – Choose a specific **date and time** to schedule your email.
    
-   **Send Now** – Send your campaign **immediately**.
    
-   **Slice and Send** – Distribute emails across up to **30 different time slots** within the same day for optimal engagement.
    

### **Using Slice-and-Send:**

![](https://staticfiles.gleap.io/ghelparticle/ymbRNFcrvP0SfSlUw7VpHKrUWKRk5NXYE9vuDpq21kkiQea0FAzH6SM1s6gvN0m7YaGS92e0XYL.png)

-   Choose the number of sending slots (up to 30).
    
-   Set preferred sending times based on past user activity.
    
-   Great for reducing inbox overload and improving deliverability.
    

## **Step 8: Review & Publish**

![](https://staticfiles.gleap.io/ghelparticle/bXRmDNztbRCYYsH3PAlqn2tnQbGcGj8yCYJQwtbzHVrJktkPdf4CiDdUI0nmE67YWfvWDBubw96.png)

Before you launch:

-   Double-check all your campaign details—**subject line, sender info, and content**.
    
-   Confirm your **audience selection** and review the estimated contact count.
    
-   Revisit your **sending schedule** to ensure it's set up correctly.
    

If everything looks perfect, click **Publish Now** to send your campaign!

## **What’s Next?**

🎯 Monitor your campaign performance in the analytics dashboard.  
📊 Track key metrics like open rates, click rates, and bounces.  
🔁 Use insights to refine your strategy for future campaigns.

## **Need Help?**

If you have questions or need assistance at any point, don’t hesitate to **reach out to our support team**—we’re here to help.

**Happy emailing!** 🚀