Getting Started with A/B Testing
Before diving into A/B testing, it's important to determine the specific elements you would like to test. To ensure accurate results, maintain consistency in your From ID, Reply to ID, and Campaign tag across both tests. Conducting multiple A/B tests is essential before making any final decisions or implementing permanent changes. Remember, patience is key to achieving success in your email campaigns.
Performing A/B Testing in Mailercloud
To perform A/B testing in Mailercloud, follow these simple steps:
Log in to your Mailercloud account and navigate to the Dashboard.
Locate the "Create Campaign" button at the top right corner of the Dashboard.
From the drop-down menu, select "A/B Split Campaign."
Begin by entering the campaign's name and providing other relevant details such as the Sender's ID, Campaign Tag, and Reply to ID. Ensure that these additional details remain the same for both versions of the campaign.
Customizing Your A/B Tests
In the next step, you can customize your A/B tests by making desired variations in style and format. Experiment with different elements, including headlines, subject lines, calls to action, body text, and images. Mailercloud offers a variety of pre-designed templates for both A and B campaigns, which you can choose from its updated template gallery. Alternatively, you can create unique templates using the drag-and-drop editor. Once you've made the desired customizations, select the contact lists or segments on which you want to run the test by clicking on "Choose Recipients."
Adding Additional Conditions to Your A/B Test:
You can add additional conditions to your A/B test to further refine your experiments. Consider the following options:
Set the percentage of subscribers to whom you want to send the email (the limit field should be below 50%). For example, if you select 20% of the subscribers for the test, Campaign A will be sent to 10% of the subscribers, and Campaign B will be sent to the other 10%.
Specify the time by which you wish to receive the result of your A/B campaign. Mailercloud will automatically determine the winning campaign by comparing open rates.
Publishing and Scheduling Your Campaigns
Once you're ready to start your A/B test campaign, click "Publish" to deliver your email to the selected contact lists immediately. If you want to optimize the delivery time, you can schedule your campaigns accordingly.
Takeaway Thoughts
Mailercloud's A/B Split Campaign feature empowers you to test all the essential elements of your email campaign. By conducting consistent A/B testing, you can gain valuable insights into what works best for your brand and audience. Remember to remain consistent and regular in your testing efforts, as what may be effective today might not yield the same results tomorrow. Harness the power of A/B testing to optimize your email campaigns and build a strong foundation for your brand.
We hope this guide has provided you with a clearer understanding of A/B testing and how to utilize it effectively in Mailercloud. Should you have any further questions or require assistance, our support team is always here to help.