What is Mailercloud?
Mailercloud is an advanced email marketing tool that helps in easy business growth. It’s simple, and innovative features like template building, conversion tracking, contact rating and time based campaigns help clients of all sizes to customise their marketing strategies efficiently.
What is the importance of email marketing?
The method of using commercial emails to reach out to consumers, who are often target-specific, to communicate information, achieve higher sales, and improve customer loyalty is known as email marketing. It has, today, become the most revered and popular form of online marketing strategy in the world.
A trusted technology: The technology of email is an excellent medium as it provides the user with a feeling of intimacy and privacy. It also has a feel of formal importance which social media platforms do not offer. The inbox of many users is a customised space for communication, and it hosts messages only from one’s favourite or liked brands. If a brand can establish direct contact with a user (or consumer), it is more impressionable and impactful than a social media post which is scrolled over.
Emails tend to be more accessible and engaging to the user. It is also the favoured platform for an overwhelming majority of communications on business transactions. Thus, email channels are more useful in communications during a major crisis or natural disaster. Emails were the preferred choice for hundreds of brands globally to update consumers on the COVID-19 pandemic.
A greater market reach: About three-fifths of consumers stated that their decisions to buy products were influenced by emails. As for marketers and marketing agencies, more than 60 per cent have reported that email marketing is the primary source of ROI (Return on Investment). Depending on the industry, the ROI can average as high as 20 to 30 times the original investment. Such lucrative promises have made this form of direct marketing central to marketing policies, even in the world of social media.
The scalability of email marketing or the capability to deliver to a broad recipient base on a large scale played a crucial role in this. Emails are unique in playing a relevant role in every stage of buying. Be it through transactional emails or direct emails, and they engage from prospection and conversion to customer retention.
How do you create an account on Mailercloud?
It is effortless and quick to create an account on Mailercloud. Follow the steps below, and you will own an account in no time.
- On the top right corner of the mailercloud.com homepage, you will find the Free Sign Up button.
- Fill up all your details in the form that opens, set a strong password, agree to terms and conditions and click the sign-up button.
- A verification email will be sent to the email address you provided. Please also check the spam folder.
- Confirm your email id by clicking on the green “confirm my email address” button. If for some reason that does not work click the link below it. In case of finding it in your spam folder, do not forget to report it as not spam.
After the email verification is finished, you will have to fill up your physical address. Even though this section might raise your eyebrows in surprise, it is to comply with international anti-spam laws and provide you with a safe and secure experience.
And you are done. You will now be on the Dashboard of your new free Mailercloud account. You can start creating new campaigns right away by clicking on the Create Campaigns button in the centre of your Dashboard.
How do you reset your password?
If you want to change your password,
- Click on the menu bar or taskbar on your left side.
- In the bottom left corner, you will be able to see your name as the owner of the account. Click on it. Then in the menu that pops up click Account Settings.
- After that, click on Profile.
- In your Profile below your User Information, you will see the Change Password link.
- Click on it, change your password and then click on update.
Your password is now reset in a few simple steps.
Alternatively, you can also change your password by clicking on the Forgot your password link on the login page.
- Type your email address and press the Reset Password button to receive an email for further instructions on changing your password.
- You will receive an email with a link to reset the password.
- Click on the link to be redirected to the page where you can type in your new password. Please ensure that you have a strong password.
- Once you have entered your new password, press the Reset Password.
Your new password has been set, and you can smoothly log back into Mailercloud to continue working on your campaigns.