An introduction to the Mailercloud dashboard

The dashboard is the primary management page of your Mailercloud account. Here you will find the latest information and statistics on the performance of your campaigns in detail. The various tabs help you with a quick yet informative analysis of the state of your campaign. You can start a new campaign by pressing on Create Campaign on the top right corner of the page. If you are a new user, you will find this button in the centre of the page. Let us now go through the various tabs on the dashboard.

Sent: This tab indicates the number of emails sent out to subscribers. It also shows the percentage increase or decrease of the emails sent from the previous day.

The sent graph: This graphical representation displays the number of sent emails over a particular period of time.

Opens: Opens informs the user on how many emails have been opened from the total number of emails sent.

Clicks: This refers to the number of clicks to the landing page through the link provided from the total number of emails opened.

Unsubscribe: It is self-explanatory as it refers to the number of unsubscribed email accounts.

Opens and clicks: It is a graph which provides the user with information on the number of opens and clicks over a particular time. The bars in different colour codes in the graph gives an idea of the ratio of opens to clicks.

Contact summary: In the form of a pie chart representation, this tab gives a detailed insight into the bounces, valid accounts, unknown accounts, the number of suppressed accounts and the number of accounts spam trapped out of the total contacts.

Contact engagement: This is an essential statistical representation available on the dashboard after the commencement of the campaign. It provides the user with the number of openers, non-openers and clickers. It also gives us the number of abuses, unsubscribes and spam complaints and therefore helps the user calculate the engagement rates of a campaign.

Create campaign: The Create Campaign button on the top right of the page ( or in the centre of the page if it is your very first campaign) enables the user to create a new campaign. The drop-down arrow adjacent to the button provides the option for A/B split testing campaign and for setting Autoresponders, in an ongoing campaign.

Date filter: The date filter allows the user to select a range of days, weeks or even months of statistical information and track the commencement of the performance of campaigns and predict future projections.

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