Nutravo Lifecare wanted to improve their ROI and we assisted them in doing so.
We set a target of getting new leads and reworking on lost leads over a 90 day period.
We implemented an ISP specific domain configuration. The domain was chosen with respect to the product. We utilised Mailercloud features and performed data segmentation and ensured day-by-day scaling to the required BW. We conducted
lead tracking by placing a conversion pixel.
We further conducted campaign customisation and experimentation. For this, we tried single image creatives and sliced image creatives. We also tried text creatives for blogs and product creatives.
The result of this implementation was improved ROI and doubling up the monthly requirement of BW to scale lead generation. Leads were closed both online and offline following the sales funnel.