Simandhar Education encountered troubles with Gmail scaling.
We resolved this by setting a target to nurture new leads and utilise data which were already engaged over a 30 day period.
Our implementations included domain configuration for Gmail with the usage of Google Postmaster Tool on the Live website. This was followed by configuration with mailbox to receive user responses.
We utilised Mailercloud features and performed data segmentation and ensured day-by-day scaling to the required BW. We conducted lead tracking by placing a conversion pixel. We experimented with campaign creatives.
They gained positive results when the open-click rate improved along with registrations.