What is Contact Rating?
Contact Rating is a marketing feature that evaluates each contact based on their profile information and their activity. You can use the rating to send an appreciation campaign to your most engaged subscribers or send a re-engagement campaign to win back subscribers who aren’t active.
The aim of the contact rating is improved and quality of email marketing. Contact rating automatically recognises engaging customers among all of the contacts.
The rating is not final, and it changes over time for individual contacts, as their future activities are also taken into consideration.
How are contacts in Mailercloud rated?
0-star rating: If the contact fails to get through the MX check and domain wise checking which automatically occurs while uploading the list, it is rated with a 0-star.
1-star rating: Soon after you have finished uploading your contact list, by default you will get a 1-star.
2-star rating: After adding the list, Mailercloud randomly selects emails, and external tools are used to track their status. This is the central database verification process.
3-star rating: A contact that has contributed to at least one open or all the recipients listed in the central database’s opened index is awarded a 3-star rating.
4-star and 5-star ratings: Mailercloud has its own algorithm to categorise contacts into 4- star and 5-star ratings, based on sent counts, opens counts and clicks counts. The algorithm categorisation happens every 3 months. Contact rating fluctuations occur based on the sent count.
What to do after you know the rating of your contacts?
Create segments based on the levels of engagement of customers. You can create segments based on the number of stars. For example, any contact with more than a 3-star rating will give you good open rates.
Award your most engaged contacts. You can offer a promotion, discount, or another reward for their activities with your account.
Re-engage with less active contacts by targeting subscribers with a low contact rating to try and get them to re-engage with your brand.
Remove inactive contacts by saving your time and money without sending your campaigns to inactive users.