Learn how to segment your contact list and deliver the right messages to the right person
What is Segmentation?
Segmentation is the process of classifying all your contacts into a tiny and targeted group based on common interests or behaviors. If you are dealing with a vast audience, segmentation will broaden your market by delivering the right message to the right person.
Why should you segment your contacts?
Segmentation helps you identify and group your contacts based on different criteria. Segmentation allows you to deliver the right content to the right people
It also increases the email open rates, click rates, and conversion rates.
You can also start sending:
Highly personalized email content - Segmentation lets you send tailor-made emails that would individually suit all your customers.
Beneficial emails - Segmentation helps you send email contents that are relevant emails, that would matter to your customers.
Segmenting your contacts with Mailercloud
After uploading lists of all the contacts, Mailercloud lets you segment your audience into smaller groups based on different criteria like interests, place, gender, subscriber status, etc., just by selecting Segment from the dashboard. With Mailercloud, you can also narrow your segments by layering more than one condition or criteria for making a segment. Segmentation can be done on any basis based on the language, location, behavior, gender, even by comparing from where they reached the signup form.
How to create segments with Mailercloud?
To create a segment list, refer to the video guide here or you can check the steps mentioned in this section.
1. log in to your Mailercloud account.
2. Select a segment from the left side of your dashboard.
3. Click on create segment to create your first segment.
4. Give a name for your segment.
5. You can choose the Contact lists from which you want to create a segment.
6. You can add multiple conditions for building your segment for that, click on Add condition option.
Just press save once you have completed selecting the lists and explained the conditions, your segment is created. Now you can send targeted and personalized emails to all your segments.
Conditions for segmentation
Segmentation can be done on any basis. Based on the language, location, behaviour, gender, even by comparing where potential customers reached the signup form.
The significant conditions you can select in Mailercloud are the following:
• Subscription status
• Email verified
• Email rating
• Email address
• Operating system
• Subscriber opened
You can also add multiple conditions for segmenting contact lists. Once done with this, you can send targeted and personalized emails to all your segments.
Refreshing the segment lists
Your segment lists will be automatically refreshed once in 24 hours. However, you can also refresh the list whenever you want by choosing the "Refresh" option, under the "Edit segment" dropdown.
Hereby, it is important to note that the segment listing page will only include total active contacts. However, you can get information about all the contacts like valid, unknown, bounced or others, under the segment summary page.
Why is my segment list not showing the recent update?
Your segment list is automatically refreshed once in 24 hours. However, you can also refresh the list whenever you want by choosing the "Refresh" option, under the "Edit segment" dropdown.
What is the difference between segment listing metrics and segment summary?
For the segment listing, we have highlighted only the active contacts. On the other hand, the segment summary includes all your contacts like valid, unknown, bounced, and others.
What are the conditions that I can set for my segment lists?
You can set segmentation as per the location, gender, behavior, or any other format.