How to personalize your emails using Mailercloud?

Learn how to send unique, tailor-made, and personalised emails with Mailercloud using segmentation, automation, custom HTML editor, etc.

You can send unique, tailor-made and personalised emails with Mailercloud. Make all your customers feel special by adding their names to your email subject line and content. Gain a better engagement rate by remembering their birthday, hometown or favourite colour.

Personalising your emails

1. Segmentation helps you get personal

Creating unique segments with Mailercloud helps you deliver highly personalised emails. We help you categorise your subscribers based on multiple criteria like subscription status, contact rating, campaign tags, gender, age, nationality, salary, department etc., that are relevant to subscribers within a segment.

Hereby, our Campaign tag will help you distinguish individual campaigns and also group together similar email campaigns promising you effective segmentation. To create a segment, refer to this video tutorial:-


2. Automating your emails

Automation ensures that every contact is given individual attention and only provided with relevant emails. With Mailercloud's effective automation feature, you can create and automate your welcome emails, birthday emails, festive campaigns and re-engagement emails triggered by customer action.




3. Using custom HTML fields

Personalising your emails while using an HTML editor or drag and drop editor is made easy by adding our custom field tags. We have made a list of various custom field tags to choose from. Add multiple fields. The impact of custom fields on your email campaigns cannot be ignored.

For instance, you can add personalisation tags as [% raw %] [[name]] [% endraw %] in the subject line, which will help you improve the opens, clicks and conversion rates. Similarly, you can use other tags like [% raw %] [[age]] [% endraw %], [% raw %] [[city]] [% endraw %] or any other.  



4. Personalising your send time

Mailercloud’s "deliver by time zone" feature helps you reach your customers across the world at their favoured time of the day. Avoid waking up your customer at odd hours with an email campaign message.




Important FAQs


Are personalization and personalization tags the same? 

Personalization is about adding a ‘personal touch' to your emails. It makes your email recipients feel valued and appreciated. To help our users create personalized emails easily, we offer a wide range of personalization tags, which include first name, middle name, city, country or any of their custom fields. To know how you can use the personalization tags, click here.


How does segmentation help in personalization? 

Segmentation is one of the notable features offered by Mailercloud. It allows you to place all the like-minded audience in different groups and send personalized emails to all at once. This includes open and clicks rates. To know more, visit here


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